Privacy Policy
Last updated: 04/09/2026
Introduction
This privacy policy is to provide you with information on how Michael Flynn Cars collects and processes your personal data, including any data which you may provide when accessing our website or our Social Media Accounts/Advertisements.
Who We Are
Data Controller: Michael Flynn Cars
Address: Lanesboro, Longford, N39 X620
Phone: 043-3321182 / 086-8159630
Email: [email protected]
This Website is powered by CarsIreland / Digital Odyssey Ltd, who act as a data processor on our behalf.
Data
We may collect different kinds of personal data which may include, but not limited to, the following:
- Identity – includes full name, date of birth, gender.
- Contact – postal address, email address and phone numbers.
- Financial – occupation, income, dependents, employer, and other relevant personal information.
- Technical Data – browser type, browser mode, usage.
- Marketing and Communications – preferences in receiving communications from us.
- Vehicle Details – registration number, mileage, NCT date, etc.
Usage
We will use your information as follows:
- To provide you with a quotation for any of our services or process a finance application on your behalf.
- To provide you with our products and services.
- To manage our ongoing business needs and requirements to ensure the effective management of our business.
Legal Basis for Processing
We process your personal data based on:
- Contract – where processing is necessary to provide a quotation, product, or service you have requested.
- Legitimate interests – including managing our business, preventing fraud, and improving our services.
- Consent – for example, for marketing communications. You may withdraw consent at any time.
- Legal obligation – where we are required to process data to comply with the law, including anti-money laundering and consumer credit regulations.
Disclosure of Your Information
Third Party Service Providers
- We may share your information with third parties that provide services on our behalf, e.g. independent warranty providers.
- Where you have requested car finance or information regarding car finance, we may pass on your information to the Finance Companies or Brokers we deal with.
- Where you have applied for finance (in person or via our online sources), the information that you provide on these proposal forms (whether online or manually) will be forwarded to one or more financial institutions, being members of the Irish Finance Houses Association, and will be used by them for the purposes of assessing the suitability for you of their finance products, potentially offering you a product or a quote. As part of this process, credit searches will be made with one or more credit reference agencies, including the Central Credit Register, which will make a record of the search.
- CarsIreland / Digital Odyssey Ltd, who host and manage this website on our behalf and act as a data processor for that purpose.
Data Retention
We will store your information in a secure and confidential manner until it is no longer necessary for us to do so (as deemed necessary by us for our business requirements including marketing campaigns) or you request us to delete your data in writing (this cancellation request can be by email or postal form, email address [email protected]).
As a general guide, we retain enquiry data for up to 12 months, transaction and sales records for up to 6 years, and marketing data until you withdraw your consent.
Virtual Assistant (Pilot Feature)
This Website may provide access to an automated virtual assistant (“Assistant”) to support your interaction with the Website.
How the Assistant Works
The Assistant is an automated system designed to:
- Respond to general queries
- Provide vehicle information
- Help you submit enquiries or request contact
- Assist with arranging test drives or follow-up
The Assistant does not involve live dealership staff and is not monitored in real time.
Data Collected via the Assistant
When you use the Assistant, we may collect:
- Information you provide (e.g. name, phone number, email)
- Details of your enquiry or preferences
- Messages and interactions with the Assistant
How This Data Is Used
We use data collected through the Assistant to:
- Respond to your enquiry
- Generate and manage sales leads
- Allow the dealership to follow up with you
- Improve the Assistant’s performance and accuracy
Legal Basis for Processing
We process Assistant-related data based on:
- Legitimate interests (handling enquiries, improving services)
- Pre-contractual steps (at your request)
- Consent, where required
Data Sharing
Assistant data may be shared with:
- The relevant dealership
- CarsIreland / Digital Odyssey Ltd
- Service providers supporting the Assistant
AI & Service Improvement
Interaction data may be used:
- In anonymised or aggregated form to improve performance
- To test and refine automated responses
Where data cannot be fully anonymised, it will be handled in accordance with GDPR.
Lead Handling
Any contact details or enquiry data submitted via the Assistant:
- Will be treated the same as enquiries submitted through website forms
- Will be used by the dealership to respond to your request
Exercising Your Rights Under GDPR
Under the General Data Protection Regulation, you have the right to:
- Access, amend or delete your personal data;
- Restrict the processing of your data in certain circumstances;
- Receive your data in a structured, commonly used, machine-readable format (data portability);
- Object to the use of your data for marketing purposes, which you can do by following the “unsubscribe” instructions in any of our marketing communications, or by withdrawing your consent at any time.
To exercise any of these rights, please contact us at [email protected].
You also have the right to lodge a complaint with the Data Protection Commission.
Cookies
We use cookies and similar technologies on this Website to help us provide you with a better browsing experience.
You can:
- Manage your preferences via our cookie banner
- Learn more via our Cookie Policy (if available)
Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.
